Charmed Beginnings is a unique membership/subscription that helps you celebrate and navigate every stage of pregnancy and beyond with beautifully crafted charms to mark each week of your pregnancy, a curated subscription box, expert guidance, and a supportive community.

Each month, you’ll receive a curated box (or two boxes per month depending on the plan you choose!) filled with meaningful items for both you and your baby, plus a unique charm in each box that represents where you and your baby are at in your pregnancy journey. You’ll also get access to our exclusive Mama Portal with educational content, expert resources, and community support.

Only want the products? No problem. Only want the charms? Great! You can customize your subscription plan to make sure you are getting exactly what you want, along with the delivery frequency (once per month or once every two weeks).

Unlike other pregnancy subscription boxes, Charmed Beginnings is more than just a subscription box—it’s a keepsake experience and growing community of fellow mamas. You will collect meaningful charms for your growing bracelet designed to celebrate each stage of your journey, receive products specifically made and/or hand selected for where you are at in your motherhood journey, gain guidance through our expert-led pregnancy and postpartum courses, and be part of a warm, supportive growing community.

Above all, we are a small company - a mother-daughter team who cares deeply about each of our members and their unique motherhood journeys. We communicate with our members often to check on how you're feeling, what types of items you like and dislike, and to make sure you are super happy with every item you receive from us.

The hand-selected products in our boxes consist of self-care items, products to aide in pregnancy symptoms, keepsake items, postpartum recovery items, baby products, and exclusive educational content tailored to your stage of motherhood.

When you sign up with us, you will customize your subscription by selecting your bracelet, how many items you want in your box, and answering personalization questions to make sure we are choosing things you will love and use. The more we learn about you, the better we can personalize your experience. We reach out frequently via text to see how you are doing in your journey and what would be most helpful for you at the time!

We aim to offer more and more customization/personalization options in the future as we grow.

Absolutely! We know that every pregnancy journey is unique, and we want you to have a complete keepsake of your experience. That’s why we offer our Catch-Up Charm Plan—an optional add-on available only to our members that allows you to purchase previous charms from the weeks you’ve missed. This way, you can build a full collection that represents your entire pregnancy, from the very beginning to the moment you meet your little one!