The complete pregnancy
and motherhood experience
A keepsake charm bracelet, personalized product boxes, expert courses, a pregnancy journal, and a supportive community. All in one membership, from the first trimester through postpartum and beyond.
Plans starting at
$35 every 4 weeks
Loved by 9 mamas · read reviewsEverything included with your membership
Charm Bracelet
Choose silver, gold, or rose gold. With every delivery, a new charm arrives representing your baby's size that week. By Week 40, your bracelet tells the full story of your pregnancy. Joining mid-pregnancy? You'll receive a $50 catch-up credit for earlier charms.
Personalized Boxes
Every box is hand-curated based on your trimester, symptoms, preferences, and sensitivities. Self-care, baby essentials, wellness, and keepsakes from brands you'll love.
Arrival Charm
When your baby arrives, you'll receive a custom engraved charm with their name and birthdate. The most meaningful way to complete your bracelet.
Weekly Content
From the moment you find out through postpartum and beyond. Baby's development, what's happening to your body, self-care tips, and what to expect next. New content every week.
Video Courses
Birth preparation, breastfeeding, postpartum recovery, newborn care, and more. Led by a certified birth educator with 25+ years of experience.
Digital Journal
Track your mood, capture bump photos, write letters to your baby. Every entry is saved and can be printed as a beautiful keepsake book.
Community
Connect with other mamas at every stage. Share stories, ask questions, celebrate milestones, and earn rewards for engaging.
Tap any item to learn more
Every pregnancy deserves to be celebrated...
This is how you honor it.
Whether you're the one expecting or shopping for the mama in your life, Charmed Beginnings is more than a bracelet or a box. It's a complete experience that supports and celebrates every moment of the journey into motherhood.
The Charm Bracelet
18 Milestone Charms, One Beautiful Keepsake
Choose silver, gold, or rose gold. Every 2 weeks, a new charm arrives representing your baby's size that week. By Week 40, your bracelet holds the entire story of your pregnancy. When baby arrives, a custom engraved arrival charm completes the piece.
Personalized Boxes
Curated Just for You
No two boxes are the same. Every delivery is hand-curated based on your trimester, symptoms, preferences, birth plan, and sensitivities. Self-care, baby essentials, wellness, and keepsakes from brands like Itzy Ritzy, Sunflower Motherhood, Mother Mother, Myrtle & Maude, and so many more.
Weekly Content
Your Guide Through Every Week
From your first week through postpartum, access weekly updates on your baby's development, what's happening to your body, self-care tips, and practical advice from real mamas who've been there.
Expert Video Courses
Learn from a Certified Expert
Birth preparation, breastfeeding basics, postpartum recovery, newborn care, and more. Watch anytime, at your own pace. So you feel prepared, not overwhelmed.
Your Pregnancy Journal
Capture It All. Print It Forever.
Track your mood, snap bump photos, write letters to your baby. Every entry is saved in your digital journal. When you're ready, print the whole thing as a beautiful keepsake book.
Community + Rewards
You're Not Doing This Alone
Connect with other mamas at every stage. Share stories, ask questions, celebrate milestones together. Plus, earn rewards points for journaling, completing courses, and engaging with the community.
Loved by mamas
Real words from the mamas and grandmas in our community.
“10/10, the best pregnancy subscription box out there. I cannot say enough good things about Charmed Beginnings. From the moment I signed up, it felt so personal, like I wasn't just another customer. The founders actually check in with me via text to make sure I'm enjoying my box and getting the most out of each item. I've received two boxes so far and you can just tell every box is put together with love. Each item is handpicked, and it never feels random or like filler.”
Christina
“I LOVE how Charmed Beginnings sends such a significant keepsake bracelet for the mom! In my experiences, most subscription boxes send things for the baby. I like this change. After carrying 3 children full term and one miscarriage in these 5 years, I'm in an incredible season of honoring my body and the sacrifices it has made to give us our family. (Feeling a little emotional about it really!) Thankful for this gift to remember the journey. ♥️”
Ellen
“When I saw this bracelet for the first time, I knew it would be more than just a piece of jewelry. It would be a keepsake of every heartbeat and of my baby's arrival. Every week is a new chapter, little reminders of love, growth, and hope. This bracelet preserves the memory of every moment, and one day when I look back, I'll remember that they weren't just weeks. They were the moments that transformed me into a mother. Joshua's mother.”
Paula
“I am absolutely in love with my baby box from Charmed Beginnings! The charm bracelet is to die for. I chose silver as it compliments my skin tone better than gold or rose gold, but the thoughtful charms that represent each week of your baby's size by fruit? I adore! I love how the box is thoughtful and feels very personal to me. It is not just random things like I have seen from other brands. It is a beautiful box, thought out for you and your baby, and they communicate with you and are there throughout your journey. I am super excited to see my next boxes, and I plan to get all the previous weeks of fruit charms! ❤️”
Alexandra
“Charmed Beginnings is the sweetest little subscription box. They are mother-daughter founded, which is adorable, and they cater to each stage of your pregnancy. Since every pregnancy is so unique, you take this little survey and they hand pick these items for whatever you are going through in your pregnancy.”
Kelsey
“I just love how personal it was. They literally texted me and made sure everything in this box was what I wanted and what I needed, so I just feel like you have this personal relationship with them. And you get a new charm for the size of your baby, which is SO adorable!”
Chloe
How it Works
Choose Your Plan
Pick your bundle (bracelet & box, bracelet only, or box only), select your metal color, and tell us about your pregnancy so we can personalize everything.
Receive & Explore
With every delivery, get your next milestone charm and a box curated just for you. Plus, unlock weekly content, expert courses, your pregnancy journal, and community access.
Celebrate Every Milestone
Watch your bracelet grow charm by charm. When baby arrives, receive a custom engraved arrival charm and transition into our postpartum experience.
A Box Curated Just for You
No two members receive the same box. Every delivery is hand-curated based on where you are in your pregnancy, what your body needs, and what matters most to you.
We personalize every box based on:
- Your current trimester and pregnancy week
- Your symptoms (nausea, back pain, fatigue, swelling, and more)
- Whether it's your first baby or your fourth
- Your birth plan and breastfeeding preferences
- Your scent sensitivities and allergies
Products from brands like Itzy Ritzy, Sunflower Motherhood, Mother Mother, Myrtle & Maude, and so many more. Self-care, baby essentials, wellness, and keepsakes, all hand-selected by our founders.
Not ready to commit to a subscription?
Try a Starter Box →
For Partners, Parents & Friends
A Gift That Keeps Showing Up
Looking for a gift that actually means something? Charmed Beginnings isn't a one-time present that gets forgotten. It's an experience that shows up at her door throughout her entire pregnancy and beyond.
- Perfect for baby showers, birthdays, holidays, or just because
- She'll think of you every time a new delivery arrives
- Personalized to her pregnancy week, symptoms, and preferences
- Includes the bracelet, boxes, courses, journal, and community
- Not sure what she'd like? Our quiz helps you choose
Registering for baby?
Add Charmed Beginnings to your Babylist
Put a keepsake bracelet or curated boxes on your registry, and let your friends and family gift the experience.
The Beautiful Fourth
Mom Deserves Care, Too
Everyone celebrates the baby, but who takes care of mom? The Beautiful Fourth is our postpartum experience: themed deliveries designed to nourish, restore, and support a new mama through the fourth trimester and beyond, for as long as she needs.
Themed deliveries include Becoming, Rest, Nourish, Perseverance, Balance, Joy, Grace, Healing, Strength, and more. Each one curated for that specific season of early motherhood.
Already had your baby, or know someone who just did? Start it for yourself, or gift it to a new mom in your life.
Still pregnant? Start your pregnancy membership
Loved at Every Stage of Pregnancy
You Help Us
Make a Difference
At Charmed Beginnings, we believe that motherhood should begin with safety, love, and dignity. Yet for too many women, pregnancy and early motherhood can be shadowed by fear and violence. That's why we're committed to doing more than just celebrating the beauty of motherhood, we're helping protect it.
We proudly donate a portion of every purchase to Futures Without Violence, a national nonprofit working to end domestic violence and support women and children, especially during vulnerable times like pregnancy and postpartum.
Free · No Credit Card
Just want to explore? Start free.
Create a free account and start tracking your pregnancy today: weekly updates, a private journal, and our supportive mama community. No box, no card, upgrade whenever you're ready.
Starting at
$45
No Commitment
Not Ready to Subscribe?
Try a Starter Box. A one-time purchase with no strings attached. It's the perfect way to experience Charmed Beginnings before committing to a subscription.
- Same personalized products as a full subscription
- Your first charm matched to your pregnancy week
- Full access to the member platform (courses, journal, content)
- Love it? Easily upgrade to a subscription anytime
Frequently Asked Questions
We currently offer three ways to experience Charmed Beginnings: • Bracelet & Box: our full experience with the bracelet, milestone charms, and curated products. • Bracelet Only: for those who want the keepsake bracelet and charm experience without the box items. • Box Only: for those who want the curated pregnancy products without the bracelet.
Luxe depends on the plan you choose: • Bracelet & Box Luxe includes upgraded self-care and wellness items plus spacer charms. • Bracelet Only Luxe includes spacer charms. • Box Only Luxe includes upgraded self-care and wellness items. The Luxe upgrade price varies depending on the plan and delivery frequency you select at checkout.
Yes. The arrival charm is part of the bracelet experience and is not exclusive to Luxe. If you choose a plan that includes the bracelet, your keepsake journey is designed to continue through baby's arrival.
Yes. If you want to switch plans later, just reach out before your next billing cycle and we'll help you update your subscription.
Absolutely. Charmed Beginnings makes a meaningful gift for an expecting mom. At checkout, simply enter the recipient's shipping information and any applicable gift details.